Introducing bagBuddy, a clever new product that makes carrying and handling plastic grocery bags much more comfortable. Today, when purchasing goods and groceries, a common way of bagging is through the use of plastic bags. Despite their popularity, plastic bags do suffer from a few negative characteristics that consistently frustrate users;

- The bags can be heavy, especially if carrying more than one. With a heavy load, the handles of the bags can often inflict pain on the carrier, cutting into the hands.

- The bags often become loose while in the car causing the contents to spill.

These frustrations inspired Paul Le Roux in the design and development of bagBuddy, an ergonomically designed handle that is quick and simple to use.

Work started in 1996 and after years of development and a number of patented models, Paul came up with an inventor's dream product. One with the big five characteristics: Usefulness, Volume, Patent ability, Simplicity and Low Cost.

In 2001, in what now seems to be a seemingly simple, obvious solution to a problem, the patented, trademarked bagBuddy was born.

bagBuddy is a consumer friendly product that satisfies a need for millions of shoppers worldwide.